What we do

we give your brand a powerful, resonant, genuine voice. We balance creativity, authenticity, strategy, partnerships and processes to open up the influencer marketing world while protecting your brand equity.

Influencer Marketing

We are internationally recognised as industry experts and thought leaders, one of the Top 5 Influencer Marketing Agencies
in South Africa and a Top 5 finalist for the Best Global Boutique Influencer Marketing Agency Award in 2020.



  • the capacity or power of persons or things to be a compelling
    force on or produce effects on the actions, behaviour,
    opinions, etc., of others.
  • the action or process of producing effects on the actions,
    behavior, opinions, etc., of another or others.


[in-floo-uh n-ser]

  • a person or thing that influences.
  • a person who has the power to influence many people,
    as through social media or traditional media.


[ahr skwair’d]


a powerful agency for influence.


a syndication of expertise to create influence.


masters of the craft of influencer marketing.

Influencer marketing is an incredibly powerful medium for sparking positive conversations and enabling change in behaviour. And R-Squared
are the masters of the medium. True influencer marketing success is about more than finding a celebrity to endorse a product. It’s about
finding the right AUTHENTIC influencer, creating engaging content that resonates with your audience and building
a relationship between your brand, the influencer and the audience.


If you want to change the world, you need to change your thinking. Silo thinking will never let you get the true value out of all your partners which is why we believe utterly in syndication to achieve the best results.

Fully integrated campaigns – and fully integrated partner agencies – can elevate influencer marketing to previously unthought of heights. Amplifying your influencer marketing by seamlessly integrating your paid media, digital OOH, programmatic, performance marketing in-banner and social purchasing, PR, events and advertising does more than give you a coherent message for your audience – it takes your story to a new level: an authentic influencer-created story that is able to reach a massive audience with all the resonance of a one-on-one conversation.

How are we able to do this? By mastering the art of collaboration. Furthermore, by opening up the possibility of coordinating with local IPG agencies across the globe, our strategic partnership with FCB brings a whole new dimension to our approach.

If you want to know more about how our innovative syndication can build your brand or promote your message, click here for a quick overview.


A measure of our expertise is our agility and adaptability. Influencer marketing, by its very nature, is a fluid and dynamic industry and we are a fluid and dynamic team who think strategically, implement creatively and think on our feet to integrate systems and processes seamlessly into your strategic goals.

Agility in thought and action means the ability to find the perfect person to reflect your brand values whether as a micro-influencer to support a campaign or as a macro-influencer that becomes the face and voice of your brand locally or internationally.


Being recognised as a leader in the influencer marketing industry is about more than building successful campaigns – it is a responsibility to grow and enhance the industry we love.

Whether through our strong partnerships and relationships with our clients, through innovating and formalising the strongest processes and systems for the betterment of our industry and our clients, or through our dedication to representing and developing the industry on the global stage, we are at the cutting-edge of influencer marketing.

And it is reflected in every aspect of our work.

Ready to get Influenced?

Let’s talk