R-Squared partners with iProspect and Posterscope

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See what is happening in our world – who is influencing whom and why.

R-Squared partners with iProspect and Posterscope

September 14, 2020

R-Squared has announced its formal partnership with industry leaders iProspect and Posterscope of the international Dentsu Aegis Network. The move from informal collaboration to a formal syndication partnership aims to provide all R-Squared clients with a syndicated network of expert skills and services to amplify their influencer marketing campaigns.

R-Squared partners with iProspect and Posterscope

“We often find that influencer marketing campaigns are siloed by clients outside of their normal paid-for media and social commerce strategies. With this move, we empower clients to truly integrate influencer marketing into their overall marketing and advertising strategies,” says Stéphane Rogovsky, CEO of R-Squared.

The agency says that it works with existing client agencies where available, but should there be a need for further syndication assistance, the agency partner network is ‘at the ready’.

Services offered by the agency include:

digital OOH to broadcast influencer messages across innovative channels,
the marrying of paid media with influencer marketing campaigns to optimise budgets, and
performance marketing through opted-in audiences and social commerce by bringing shoppable posts into influencer’s feeds.

“Programmatic can also be used to bring the world of programmatic into your sphere of influence and to bring the authenticity of an influencer into the world of programmatic,” says Rogovsky.

Clare Trafankowska, managing director at iProspect South Africa, says, “We are delighted and incredibly excited to be able to partner with R-Squared on what we believe to be a pioneering approach to influencer marketing.”

According to the partnership, expert syndicated partnerships can bring authentic, personal messages to a wider audience and ensure that influencer marketing campaigns take place within an ecosystem where reach is amplified by emotion, where the human touch is enhanced by technology.

“Influencer marketing increasingly offers brands opportunities to address consumers with greater relevancy and perspective but with authenticity and credibility provided through the association,” says Trafankowska.

“Taking it to the next level and augmenting these influential conversations within the broader digital ecosystem not only enhances the influencer profile and visibility but also enables the brand to broaden its scope of reach and brand saliency,” Trafankowska says.

“We are proud of our syndicated collaborations with truly powerful agencies around the world. Together, we are creating real personalities for real brands. While not every client requires this type of syndication model, we believe that it’s an essential service offering for influencer marketing both now and in the future,” concludes Rogovsky.

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One Voice Can Make A Difference

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See what is happening in our world – who is influencing whom and why.

One Voice Can Make A Difference

July 2, 2020

It’s what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign.

Think of it as an orchestra. Paid media bring in the violins and flutes, the bassoons and clarinets, woodwind, strings, brass, percussion – all combined to give us a classical feeling of grandeur. Add in a perfect voice, a pure soloist rising from the background to emphasise, to counterpoint, to add goose-bumps that run along your arms, and you have a nuanced and impactful campaign that resonates with its audience.

At R-Squared, we are leading the move to integrate experts from every field into one powerful orchestra that gets brands the maximum reach and the maximum impact. We believe that syndicated partnerships between local and global experts, from big agencies to small boutique shops, is the way forward for the industry.

Paid media and influencer marketing – our particular area of expertise – is a case in point.

Paid media offers us a channel that reaches millions – billions – of people. The potential within that audience is massive, but the dangers of these unsolicited impressions is that once the user scrolls past, the message may be diluted by other unsolicited messages in a feed.

For influencer marketing, the opposite is often true. Here we have a specific audience that are looking to a specific influencer for views and opinions. But it is a much smaller audience.

Syndicating these two channels brings an entirely new dynamic to the partnership. Now we have the huge reach of paid media enhanced with the one-on-one focus of influencer marketing. Which leads to that audience engaging more with the paid media, and the paid media audience being led to an authentic and resonant opinion leader for validation. And this builds and builds and builds to a crescendo for brands.

Add in a maestro conductor, an expert in collaborative thinking and execution, and you are practically guaranteed a virtuoso performance.
This collaborative thinking, not just between paid media and influencer marketing but between any teams working on a brand’s image and message from creative agencies to social media to paid media to production to editing and everything in between, is how we take individual skills and turn them into a symphonic, harmonious whole that raises a brand beyond the ordinary.

While the R-Squared expertise is in the influencer marketing sector, our knowledge, skill and experience, locally and internationally, is helping this change from silo thinking to expert syndication. Our partnerships with other experts in the marketing world – from paid media, to PR firms, to big agencies and boutique specialists – and our on-the-ground teams have the resources and expertise to hand-pick the voices you need to add to your creative campaigns and your paid media and make you stand out.

Stephane Rogovsky

Stephane is a 41-year-old Belgian citizen. He grew up in Brussels, lived in Switzerland, before moving to South Africa. Authentic conversations with real people inspire Stephane, an entrepreneur with more than 15 years’ leadership experience, utilising strategic foresight, analytical abilities, and trend spotting in diverse areas. He founded R-Squared Digital, a leading Influencer Marketing Agency that partners with some of the largest brands, media, and advertising agencies in South Africa and internationally.

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