THE 2019 INFLUENCER MARKETING HOLIDAY READINESS GUIDE

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THE 2019 INFLUENCER MARKETING HOLIDAY READINESS GUIDE

October 22, 2019

It’s that time of year again. Retailers are preparing for Black Friday and the holiday season. Chain stores are playing Boney M’s Little Drummer Boy. Tinsel is appearing as if by magic. Your online shopping cart is full, and you’re ready to purchase as soon as the prices drop. Now is the opportune time to plan ahead and book your influencer marketing campaigns for Black Friday.

It’s October, and preparation for the biggest global shopping experience has begun.

BankservAfrica (an automated clearing house operating in Africa and based in Johannesburg) researched Black Friday sales statistics revealing that South Africans spent a total of R2 897 897 379 for 2018, a 15.92% growth when compared with 2017’s R2 499 876 432. 2019 is looking like a marketing team’s dream.

So how can your brand or agency capitalise on that?

Standing Out
With statistics showing the growth rate of influencer marketing coupled with the psychological findings showing consumer attachment to influencers, there is no doubt that influencer marketing will offer an outstanding opportunity for your agency/brand. It will drive consumer interest to your brand and get real recommendations from influencers.
The fact is, people respond to endorsements from people they trust.

While macro influencers and celebrities are fantastic for brand awareness campaigns, micro influencers are everyday people, facing the same financial challenges as their audiences. This makes them far more relatable in this seasonal context, and marketing teams heading into peak buying season would be well served by using them at this time of year. Have your micro influencers drive sales by inviting their audience to plan ahead of the festive season, and to buy now at the highly discounted prices rather than wait for the overpriced Christmas Gift season.

We got you
We at R-Squared understand that it’s almost year-end, and brands may not have large budgets to drive influencer marketing campaigns. Now is your opportunity to leverage a perfect framework that will not only promote engagement but also promote your brand’s equity against any advertising risk. You want a return on investment? R-Squared is the expert influencer marketing agency that will create the perfect framework for you.

Send us an email on info@r2digital.co.za now and let’s create something magical.

*written in October 2019. *Michelle Marais and Emmanuel Okonkwo at R-Squared, a leading influencer marketing creative agency in South Africa that works with most of the best brands and agencies in the country and internationally. R-Squared Digital is known for its masterful management and its specific industry expertise in designing, executing and managing influencer marketing projects that are extremely engaging, authentic, and protecting the brand equity.

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INFLUENCER MARKETING BUDGETING 2020

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INFLUENCER MARKETING BUDGETING 2020

October 14, 2019

Statistics point towards increasing brand spend on Influencer Marketing for 2020. What does this mean for your company/brand? Recently, 60% of 18-34 years old in South Africa say that their purchase decisions have been swayed by influencers on social media. (source: eConsultancy). Statistics show that the recent attitude of consumers are fostered by trusted endorsements by persons they feel an emotional connection with – Influencers. Influencer marketing has been on the rise, both in South Africa and globally.

SocialPubli.com, the leading global micro-influencer marketing platform, released a 2019 Influencer Marketing Report: A Marketer’s Perspective report. The report revealed that over half of respondents (53%) allocate at least 10% of their marketing budgets to influencer marketing. When asked about their investment projections for 2019, 60% of marketers said that they plan to further increase their influencer marketing budget in the upcoming year. 30% plan to maintain the same budget and only 2.5% expect to decrease their

Influencer Marketing Hub in partnership with other researchers, conducted its sample study in the UK, and found that Influencer Marketing has continued to grow as an industry. It was a $1.7 billion industry in 2016, increasing to $3 billion in 2017. Growth continued to $4.6 billion in 2018 and is expected to continue its upward trajectory this year to potentially become a $6.5 billion industry for 2019-2020.
92% of the market surveyed believe influencer marketing is an effective form of marketing. And guess what? 86% intend to dedicate a high portion of their budget to influencer marketing. 63% of businesses who budgeted for influencer marketing intend to increase their spending over the next 12 months, with 17% expecting their influencer marketing spend to remain the same. 15% of respondents were unsure about what would happen with their influencer marketing budget, and only 5% intend to decrease their budget.

In
the US, Statists reveal a 39% decision by brands to increase their influencer
marketing campaigns; 35% of brands are uncertain yet; 21% will remain the same;
and only 5% of brands decided to decrease their budget on Influencer marketing
campaigns.While
some brands in South Africa have yet to embrace influencer marketing and some
are to set aside budget for influencer campaigns, most are taking advantage of
the new order.

At R-Squared we have seen this happen, as the average influencer campaign budget from our clients has significantly increased over the last 18 months. The key to success with Influencer marketing is having the right influencer marketing expert create a perfect framework.

Conclusion:
The statistics reveal influencer marketing has grown more than 3.5 times in less than 4 years because of its efficiency. We have seen globally in 2019 that 60% of marketers increased their influencer marketing budget. 86% in the UK have dedicated a significant portion of their budget to influencer marketing while 63% of businesses who budgeted for influencer marketing have decided to increase their influencer marketing over the 12 months. In the US, the decision by brands to increase their influencer marketing spend increased by 39%. Some of the most successful brands and agencies have moved a significant portion of their budget to influencer marketing.
Is your brand following the same trend

*Emmanuel Okonkwo works as External Communications at R-Squared Digital – a leading influencer marketing creative agency in South Africa that works with most of the best brands and agencies in the country and internationally. R-Squared Digital is known for its masterful management and its specific industry expertise in designing, executing and managing influencer marketing projects that are extremely engaging, authentic, and protecting the brand equity.

  • partners@r2digital.co.za
  • R-Squared Digital

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Proud Sponsors of The New Generation Social and Digital Media Awards

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Proud Sponsors of The New Generation Social and Digital Media Awards

September 22, 2017

“We honour South African creative agency teams for their innovative use of social and digital media”

R-Squared Digital is partnering with the New Generation Social and Digital Media Awards, because the awards not only honour South African creative agency teams for their innovative use of social and digital media, along with cutting-edge use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across South Africa for their work on campaigns that help promote their organisations and brands in ground breaking ways. R-Squared Digital specialises in supplying extremely innovative influencer marketing solutions. As the exclusive South African partner of the multi-national Social Internet Ltd (of which adMingle is one of the products), we are joining forces to bring exceptional technology, and are paving the way in the new generation of social and digital media marketing.

“The significant advantage of influencer marketing is the fact that brands and products are advocated and promoted by real people, in a very personal way, which are impersonal and often ignored.”

R-Squared Digital is partnering with the New Generation Social and Digital Media Awards, because the awards not only honour South African creative agency teams for their innovative use of social and digital media, along with cutting-edge use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across South Africa for their work on campaigns that help promote their organisations and brands in ground breaking ways. R-Squared Digital specialises in supplying extremely innovative influencer marketing solutions. As the exclusive South African partner of the multi-national Social Internet Ltd (of which adMingle is one of the products), we are joining forces to bring exceptional technology, and are paving the way in the new generation of social and digital media marketing.

“We All Social Internet platforms enable sharing across most social media and blogs, including WhatsApp, with full analytics about each campaign and influencer, along with analytics on the social media engagement”

The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation. “The awards continually evolve to include new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa,” says Stephen Paxton, managing director of the New Generation Social & Digital Media Awards.

R-Squared Digital will be sponsoring the following awards:

The New Generation overall Agency award (Special Category)

  • This award recognises the agency that has contributed significantly overall to outstanding return on investment for its client through social and digital media marketing, one that consistently meets deadlines, wins new clients, delivers campaigns within budget, shows outstanding creativity and delivers award-winning content across various portfolios.
  • The team at R-Squared Digital understands that outstanding creative, award winning content, delivered within budget, is imperative in creating engagement in social and digital media marketing. As a highly innovative company offering a 3600 digital consultancy, the team knows that influencer and digital marketing is brought to life by creating real content that talks to people rather than delivering traditional corporate or old-school advertising messaging.

Best use of social media in a loyalty programme campaign (Corporate Awards)

  • This award recognises campaigns that have significantly increased calls to action and engagement, resulting in increased members and sales.
  • Using Social Internet’s technology, R-Squared Digital has exclusive access to exceptional inhouse technology leading the new generation of analytics, metrics and marketing automation, yet keeping a personal and customized tailor-made approach in the way the relationships with influencers and clients are managed, the R-Squared Digital team knows these elements are fundamental to significant return on investment in marketing campaigns. 

Most Innovative Social Media Campaign by a Medium to Large Agency (Agency Awards)

  • This award recognises the most innovative use of social media, which targets social networks and applications to spread brand awareness or promote particular products (Twitter, Facebook, Instagram, LinkedIn, etc.), offering authentic and transparent communication and professional campaign planning, and objectives and evaluative measurable evidence with which to assess performance.
  • R-Squared Digital, through Social Internet technology, continuously provides innovative and engaging social sharing, by transforming a captive audience into influencers. Brands utilise authentic person to person engagement. It’s not the brand sharing the message, it’s the people. This highlights the transparent communication process, while keeping professional campaign objectives. Reward your audience for engaging, sharing and participating in the growth of the brand.

Stephane Rogovsky, the CEO of R-Squared Digital, states that “because of the inimitable Social Internet technology and metrics together with the extraordinary expertise we provide in the social media and digital space, we’re delighted to partner with an awards group focused on rewarding the innovative use of social and digital media.”

This year’s awards will take place on Thursday 28th September 2017 at The Ballroom, Monte Casino, Johannesburg. To book your tickets to attend the awards, please visit www.newgenawards.co.za

If you are a marketer and/or an advertising/PR agency, and need a tailor-made solution for your influencer marketing and brand strategy, don’t be shy: contact us on info@r2digital.co.za

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