See what is happening in our world – who is influencing whom and why.
Your Influencer
Marketing Toolkit
How agility affects influence – and results
There is a South Africa-born flame-grilled chicken restaurant that is as famous for its chicken as it is for its incredibly clever and on-point marketing. The secret to their ...
Influencing the trend towards excellence
It is always an honour – and a surprise – when you find yourself rubbing shoulders with truly influential personalities, when the industry you love returns your passion w...
Why it’s important to celebrate the power of African women in media
I am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Yes, I am a committee member of the IAB France and the Chairman of the Digital I...
Balancing the real with the reward – authenticity versus accountability in influencer marketing
The influencer marketing industry has grown exponentially in the last few years, partly because people – not consumers, people – are desperate for a personal connection. T...
The exponential growth of the influencer’s space
Influencer marketing has come a long way since the early days. When social media exploded across the globe and people began to realise that channels like YouTube, Facebook and...
Standing the test of time
A taste that stood the test of time. Every South African knows these words. It elicits an almost Pavlovian response to raise a glass and shout out: To Charles! You may be wond...
The journey from influencers to digital-first influencer marketing
Using a famous face to promote a product goes back decades. From Honus Wagner for Louisville Slugger baseball bats to Oprah Winfrey and Weight Watchers to Michael Jordan for N...
R-Squared partners with iProspect and Posterscope
R-Squared has announced its formal partnership with industry leaders iProspect and Posterscope of the international Dentsu Aegis Network. The move from informal collaboration ...
A Measure of Success
Influencer marketing continues to change how brands can have one-on-one conversations with their audience through an authentic influencer that they trust. All too often, howev...
Freedom through syndication
We know the value of syndicated thinking and working between agencies, between influencer marketing, creative agencies, PR firms and paid media. But there is another aspect t...
One Voice Can Make A Difference
It’s what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of im...
The Perils of Isolation for Brands
The traditional marketing model has undergone a dramatic shake-up that began before this world of isolation and quarantine. Old-school ad agencies have found themselves stret...
Standard Terms: Influencer Marketing Services
Campaign Strategy You may request Services in writing in respect of a particular campaign that you wish to run (Campaign). If we are able and prepared to provide Services ...
Success comes from an accurate focus on influencer marketing
Influencer marketing is one of the most powerful channels of communication for any marketer – if it is done properly. There are tons of horror stories out there, from cel...
Is influencer marketing a new phenomenon?
In 1890, Nancy Green became the face of “Aunt Jemima”. She was hired by RT Davis Milling to be the face of their pancake mix. She was a pioneer in influencer mark...
Creating connections in a time of isolation
If the recent global lockdowns, social distancing and isolation have proven anything it’s that – even in this digital age – we are a social animal and we crave personal...
Influencer Marketing: Adapting to Markets and Cultures
Managing influencer campaigns within specific territories or cultures can be very challenging, particularly for brands and marketers who don’t have expertise within particu...
Influencer Marketing Agency Selection Checklist
To many brands and agencies, influencer marketing is a significantly rising need. Like any segment of marketing, influencer marketing comes with very specific processes and r...
Influencer Marketing Reimagined
The effect of Covid-19 on influencer marketing R-Squared has created a State of Influencer Marketing Slideshare to assist marketers. Slide content: Influencer...
How can a brand advertise when it can’t trade?
My name is Michelle Marais. I’ve been involved in all aspects of Campaign Management for several years at R-Squared, and have recently been appointed as the Digital Mar...
Influencer Marketing During Coronavirus | Guidelines and SWOT
Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicate...
The Rise of Coronavirus, Influencer Marketing, and Business Continuity
While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in...
R-SQUARED SHORTLISTED FOR BEST BOUTIQUE INFLUENCER MARKETING AGENCY AT GLOBAL 2020 INFLUENCER MARKETING AWARDS
The Influencer Marketing Awards celebrate the best companies from the influencer marketing sector. R-Squared is delighted to announce that the company has been placed on th...
Mandatory Regulations In Influencer Campaigns: A Battle between Credibility and the Rules.
Influencer Marketing is an industry still in its youth, because of this, there are many questions which are yet to be answered – specifically in relation to the law. ‘...
Unsolicited influencer posts: Ensure perfect brand alignment
Have you ever wondered what to do when an unsolicited influencer makes an unsolicited post about your brand and tags you? Every brand appreciates unsolicited influencers post...
Stephane Rogovsky to lead IAB SA Digital Influencer Committee
Following IAB SA’s recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder,...
THE 2019 INFLUENCER MARKETING HOLIDAY READINESS GUIDE
It’s that time of year again. Retailers are preparing for Black Friday and the holiday season. Chain stores are playing Boney M’s Little Drummer Boy. Tinsel is appearing ...
INFLUENCER MARKETING BUDGETING 2020
Statistics point towards increasing brand spend on Influencer Marketing for 2020. What does this mean for your company/brand? Recently, 60% of 18-34 years old in South Africa...
Influencer Marketplaces/Platforms vs Influencer Marketing Experts: what choice?
Marketing professionals and companies looking at exploring influencer marketing must wonder whether it’s better to use a do it yourself (DIY) influencer marketing platform o...
Radio 7O2: Masterclass on Influencer Marketing
Listen to Stephane Rogovsky (CEO of R-Squared) on Radio 702, presenting an influencer marketing masterclass with Aki Anastassiou (19 June 2019). https://r-squared.agency/wp-c...
Influencer Marketing Authenticity
In recent times, authenticity has become the most arbitrary yet lucrative world among marketers, brands, and even influencers but doesn’t it seem almost paradoxical to c...
The State of the Influencer Marketing Landscape
Many definitions and interpretations about what an influencer is exists in the industry, with no real standard. At R-Squared Digital, we strongly believe that an influencer is...
Is your paid partnership paying off?
In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the i...
The dangers of mismanaging an Influencer campaign
“You’ve planned your campaign ahead of time, the campaign has kicked off smoothly and everything seems to be in order. You’ve run through a risk management p...
The good, the bad and the ugly side of Influencer Marketing
“You may have read my previous articles and now you know what’s needed to successfully run an Influencer Marketing campaign. You’re expecting a great ROI for...
Influencer campaign planning shouldn’t be Mission Impossible
“So the campaign has finally kicked off! You’ve read my previous article and expertly vetted and selected your influencers and the campaign brief has been circulat...
Influencer selection: The obvious choice is not always the best
“It’s finally here: a campaign celebrating the launch of your new fashion brand. You’ve spent what feels like an eternity working on it, and you’re exc...
The Power Of A Dedicated Influencer Marketing Strategy
“Influencer marketing campaigns that do not incorporate dedicated strategies too often produce disappointing ROIs. Let’s explore why.” The marketing paradigm...
From Traditional To Influencer Marketing
My transition from a traditional marketing background to an influencer marketing marketing agency was challenging. Having focused on corporate messaging, I could draft technic...
Influencer Marketing: What’s Important To Your Audience?
“Conventional marketing as a stand-alone strategy doesn’t work as well as it used to. The marketing landscape has changed, and the only way to ensure continued rel...
Build And Use Your Digital Influence
“Recently, Stephane Rogovsky, CEO of R-Squared Digital, a leading Influencer Marketing a-agency, presented at a Future Females “Build & Use Your Influence̶...
Top steps to a kickass Influencer Marketing Campaign
“Stephane Rogovsky, CEO of R-Squared Digital (a kickass Influencer Marketing partner agency), will be presenting at the 2018 Integrated Marketing Communications Conferen...
Change your perceptions
“We often see exactly what we expect to see, yet profound experiences can change the way we see the world. Perceptions tend to depend upon an individual’s assumpti...
Get Real-Time Social Audience Analytics
“R-Squared Digital can provide you with an audience analytics for every influencer in the world” Through our affiliated influencer marketing platform we provide th...
Be Disrupted..
“The phrase disruptive innovation is being used by entrepreneurs worldwide at the moment. However, the term is widely misunderstood. What classifies a company as genuine...
Proud Sponsors of The New Generation Social and Digital Media Awards
“We honour South African creative agency teams for their innovative use of social and digital media” R-Squared Digital is partnering with the New Generation Social...